Written by Bob Hartzell

1. Advertising Graphics: A remarkable amount of advertising still takes the form of a printed page.  True those pages are often published on the internet, but the layout, design and theme requirements are similar to those required by a print ad.  Increasingly online ads are incorporating applets or video, so this profession crosses into multimedia on a regular basis.


2. Website Design: This specialty requires the study of and experience with web formatting and function.  While graphic design may dictate the look of each page, the manner in which those pages fit together is the key to the site’s success.  Many web designers have favored software programs that dictate site functionality.

3. Business Graphics: Corporations have moved beyond television and print ad campaigns to maintain their corporate identification.  Continuity is the key to corporate media presence and a multimedia-trained professional can contribute both strategic and artistic elements to the development process.  Products may include multiple websites, logos, annual reports, collateral print material and public presentations that are slide show or multimedia-driven.

4. Marketing Graphics is another area that requires work with multiple platforms.  Marketing campaigns may incorporate an advertising effort that incorporates a theme across both broadcast and viral internet media.  Utilization of social networks is the latest, greatest marketing tool that every professional in the field is trying to figure out how to harness. 

5. Broadcast Media Support For as long as we continue to have local television stations there will be an increasing need for multimedia specialists in the newsroom and for any other local programming.  Consider the amount of graphic support every weather report requires; multiply that by three or four daily broadcasts and branch out from there. 

6. Architectural CAD: Architects and engineers use 3D computer programs to develop elaborate presentations for proposed projects.  A multimedia expert can interject 2D images with animated presentations for structures, tables for engineering statistics, and use a variety of presentation techniques to help explain technical details to non-technical clients.

7. Game Design: This is a highly competitive field that has lost much of its growth momentum.  However the field has grown more complex as the games have gained complexity and bandwidth; multimedia professionals in the field today combine animation skills with computer programs written for the purpose of game authorship.  It’s a cooperative effort requiring code writers, visual experts, writers, a producer, and someone with mastery of the multimedia skills to pull it together.  Audio plays an important role in this field.

8. Product Design This field is similar to CAD work in other fields, in that it involves 3D modeling.  However product design presentations also involve functionality of the item being portrayed; it’s not a building or a bridge.  Product design also may include graphs that illustrate such things as stress load, function speed, and other engineering statistics.  Working in product design presentation may require some fairly sophisticated mathematics background – again, to make technical facts clear to executives who are not technically oriented.

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Bob Hartzell is a freelance writer for Get Degrees. They offer career information and online degrees in various fields including art, business, technology and more.