There is a large and well established technology industry in Finland and they are all at each other’s throats to hire the brightest people. They offer competitive salaries, great working spaces and offices with stocked pantries, free breakfast and coffee. Not to mention all the passive perks that come with the job -- meet great people, learn and share your own experience. The best of all is that you get a kick out of putting a value to your own knowledge. Also, it helps with staving off any kind of self-doubt and depression.

Tamás Kertész is now a third year Interactive Media student at TAMK originally from Romania. He has previous experience with web and web development from before being accepted to TAMK. According to Kertész he had never considered it as a legitimate career opportunity until he applied for TAMK and got accepted. That motivated him to work harder and keep at it with a “can do” - attitude and lots of coffee. As the competition for these positions is also brutal Kertész was, according to himself, fortunate enough to grasp the bare minimal skills in order to land an entry level sub-junior role at such a place. He’s been employed since March on a freelance salary in a company called Anders Innovations and have been working his way up since while continuing with his studies.

What allowed me to be employed in the first place is my long time interest in web and web development which I started working on 10 years ago.

However, not everything happened instantly. Before Kertész even dreamed of applying to TAMK, he needed to have a portfolio and work experience under his belt. After completing a handful of projects he could have something to show, to point to and say that yes he can do that. He’s also been fortunate enough to be picked no less than three times for Demola projects of varying scope after being accepted as a student in TAMK.

I had to reach small milestones; I had to have the cake before I could eat it.

Demola is an open innovation platform that works in collaboration with universities and companies in order to offer especially to university students a unique opportunity to add some real-life twist into their studies as professionals. At Demola, you will work in a project with a multidisciplinary team solving real-life cases together with partner companies. It’s part of your degree program and you can gain credits towards your studies by being a part of a team. The application periods are held four times a year with a large variation of different projects and collaborations that students can apply for based on their talent and interests.

Demola offered Kertész the chance to gain rough real world application and put him in situations where he had to rely on his skills to sell ideas and products. His Demola projects were always done in sync with his studies at TAMK. Kertész applied the theory taught at TAMK and came out at the end of the Demola cycles with more working knowledge than he could hope for if he had to rely on self-discipline alone.

That last thought lends to the reason why he studies at TAMK. Real experience is worth more in the real world than theoretical knowledge in his opinion. Kertész has done enough theory based studies to know that for him it is not engaging, not directly applicable in professional life, and most of all not creatively satisfying. In his opinion the best part of TAMK is that you have access to a lot of useful equipment, information and opportunities that you would probably normally have a hard time finding.

It would be a waste of time not to make use of the equipment and it goes the same for ignoring the many talented instructors available at an email’s distance ready to help you with any creative endeavour that you might have.

“ It was a true discovery of a creatively delicious jam, made of happiness, hard work and bunch of amazing people!”

Global Service Jam Tampere is organized by ‘Jam maestro’ Mikko Väätäinen together with Kolmas Persoona, and I got to hear about it through casual invitation. Without knowing much about it, I decided to join the event as the concept of ‘jam’ has always been fun. A ‘Jam’ session invites anyone to explore the sparks of creativity together (usually in a small team). Everyone starts from a different place, everyone learns at a different pace. It is much like what musicians do: get together and explore music without knowing exactly where they will end up.  

I love jamming because it is not about how far or fast you go, it's just about progress and exploration. And a great way to learn about working with strangers and making new friends! This jam event is focusing on Service Design, an emerging user-centered discipline in the design world which I have keen interest in.


Apparently we have 48 hours to change the world, so on a Friday evening, I showed up at Demola New Factory for the event and started with making 'I am' poster. The wonderful hosts made excellent efforts in breaking the ice, and we the jammers not only got to know each others' names and mental age, we also did hand shakes with our elbows, ankles, knees and shaky bon bon. We learnt how to use a rubber chicken for an emergency, followed by the revealing of the jam's theme, watching a video posted by the founder of GSJ (Global Service Jam). There were more than 100 locations with over 2000 Jammers on 6 continents doing the jam in the same weekend in their own time zone. 


Hand shake game / Emergency Chicken (photo taken by GSJTampere)

Within minutes, jammers were already churning out initial ideas and concepts. And within hours, three teams were formed and each team presented their own amazingly designed poster. I absolutely loved our team, the Coconut Apache! The team's overall idea was to connect people socially and bringing them out of their comfort zone. My team mate Tommi had a refined idea of Startup shuffle, which allows people working in startups to connect with each other for networking and working together. We left the idea stay brewing in our brain and decided to start working on it the next day.

Saturday morning started with couple of keynotes: "Dramatic Storytelling as a tool in Service Design" by Anne Kalliomäki, story designer from Tarinakone and "Dethnography" by Anna Kulonen, who are co-hosting the jam. A brainstorming session came in next, and with the Coconut Apache team, we managed to 'fire' before we were 'getting ready' and 'aim'. While still ideating, we started to create a prototype of an app with cardboard. We called it the 'Do You Dare' app. It is a service which challenges people to come out of their comfort zone to do something meaningful and socializing with other people. We adopted the 'shuffle' mechanism from Tommi's previous startup idea and then sketched out the persona of our targeted users. While figuring out the app features, our team also struggled with coming to mutual execution, whether to app or not to app.

Prototyping "Do You Dare" / Omar making good use of cardboard

After a nice lunch at the Tampere Kauppahalli (the market hall), the jam session continued with jam mentor, Juha Kronqvist from Diagonal Helsinki sharing the idea of Service Design. I learnt about customer journey from Juha. And later on with 'get-out-of-building' validation and facilitation, our team's idea direction was set and ready for presentation at 18:00. Each team presented their own idea, concept and prototype, with fun sketches and entertaining scenarios. Constructive feedbacks were gathered, and I am impressed by the dedication of jammers working wholeheartedly to the ideas. The evening was then filled by surprise-3-course dinner with the working space transformed into gorgeous 5-star restaurant accompanied by good food and live music. I had a good time catching up with people from the other teams and enjoyed the relaxing atmosphere after a day's work.

Live music performed by Sumupuu / Dinner served by 4 Vuodenaika, sponsored by Solita

With literally a zero budget, the organizer were able to pull off an amazing evening, thanks to the interior designers from KAIKAI. Most of us were blown away by the good quality evening and with good rest, the next day got even better: we were challenged by New York Jammers to make our own version of 'Happy' music video. What a Sunday morning happily dancing with all jammers!





The final presentation at 14:00 got everyone rushed to make sure each team present the final outcome of the jam. Our team was busy uploading files to the web platform of the Jam, and we managed to produce a video pitch presentation in two hours. A challenge to my storyboarding skills, acting skills and video editing skills! Other ideas include Creativity Jam for Kids and Spacial home decor with exclusive miniature model services.

The jam wrapped up with awarding each team with encouragement such as having the 'True Apache spirit' award. Our team gained the 'Rubber Chicken will like it' award and I am very delighted with our prototype and the jamming session. It really did let me explore further with rapid prototyping and creating user personas. Working in a small team surely deployed great communication skills and jamming definitely is great training to my brain work-out in such limited time frame. I sincerely thank the organizers for making such an amazing weekend, and it was great working in a team with Inka, Tommi and Omar. It was a great meeting all jammers!
Follow the tweets with #GSJam and #GSJTampere (photo taken by Tommi Tapio)


Global Service Jam is a non-profit volunteer activity organized by an informal network of service design aficionados, who all share a common passion for growing the field of service design and customer experience. The Jam has a staff of none and a budget of nearly nothing. 


Stories by Joanne nh Wong
student of TAMK Media


The annual New Factory open event is 500+ participants, state of the art keynotes, exhibitions, pitches, competitions, a party. From our point of view New Factory Open is above all a show of the Demola projects IMPs (Art&Media International Media Programme students) have been working in this spring.

The exhibition and the pitches are among the most rewarding moments in a lecturers life: you can see that the students have been busy working and learning, created and delivered excellent results and are able to present the awesome projects brilliantly. It's a wow wow wow day!

All nine projects involving our regular and/or exchange students were shown at the exhibition, three were among the three selected to competed for the best Demola project award and one represented Demola in Demola international competition. The number of Demola projects this spring is 28.

Bernard Garvey and Ville Kairamo from Demola, jury representative
Kim Dotto, Dean from British Columbia Institute of Technology)
and Trent Pancy on behalf of Demola International winners

"The Best Mobile Game Ever" (Client Tampere University of technology) featuring Trent Pancy won the competition between the Demolas. New Demolas following the Tampere model are up and running in Oulu, Skåne (Sweden), Vilnius (Lithuania) and Budapest Hungary.

The Avatars team, Rosanna Salminen speaking and Erika Kim managing
the slide show

The Adaptive Avatar Music Experience (Client Nokia) project with Rosanna Salminen and Erika Kim from IMP won the best project award.

Laura Räsänen speaking

"Digital Picture Book For Learning Foreign Languages" (Client Tampere University) with Laura Räsänen was one of the top three Demola projects

Visualize it team with Martin Kleinberns presenting, Joanne Wong and Lubos
Rezler behind the desk.

VISUALIZE IT! create new ways of bringing YLE’s strategy to life (Client YLE) is the third projects chosen to pitch at the event to compete for the title. Joanne Wong represented IMPs, Martin Kleinberns and Lubos Rezler our brilliant exchange students.
Lukas Kallenbach lures people to play his game

Tampere Machines game (Clients Cargotec, Sandvik and John Deere)  is a Demola project with Lukas Kallenbach. I never have time or patience to try games when running trough an exhibition, but Lukas got me hooked. (But never made it to next level.)
Yonatan Wolowelsky shows how it works

iSee! - New ways to visualize information (Client Metso) project team includes Yonatan Wolowelsky and Tuomas Lecklin from the IMP


Two projects I didn't manage to catch with my camera:
Future of eCars (Client ABB) with Mikko Haverila
and
GOLFi - a state-of-the-art golf service (Client Talentworks) featuring our exchange student Justyna Gogolin

Last but not least a project with our Jungsoo Moon with the demo below on YouTube,
Gesture-Based Kinect Game For Museum Exhibition (Client Guidesi)



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New Factory Open
Demola
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By Cai Melakoski
The author is principal lecturer of TAMK Degree Programme in Media
Read more stories by and about IMPs, the international media programme students
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By Erika Kim
During the international week, participants visited Demola and my Demola project team was honored to present our project there.
We explained shortly what our project was about and offered a students’ point of view on how Demola works. The internationals students and teachers were really excited about Demola and many of them asked if it’s possible to have it in their home countries. So obviously they’re doing something right!

This is Erika's team mate Rosanna Salminen introducing the project
Photo: Joanne NH Wong

We also got a lot of positive feedback about our project and more pitching experience for the Demola final pitches, not to forget free snacks and international glory:)

One of the guest lecturers of the international week, Ruth Dockwray from UK was also willing to give us private consulting about the project. Being a lecturer in popular music she really gave us a lot of new and valuable ideas how to create our project, which is about visualizing different music genres and eras.

She showed us some academic studies about genre rules and we had an exciting conversation about different signage in popular music and how they can be implemented in our project. All in all, she was just a wonderful person and we want her as our full time teacher!:)

The international week has offered us a lot, new contacts, new experiences and awesome workshops. It’s been nice to see how interested the people have been about our school, Demola and various projects within these premises. TAMK international week has definitely exceeded our expectations! Thank you!
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Adaptive Avatar Music Experience project home
The client of the project is Nokia
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The author is a student of TAMK Degree Programme in Media
Read more stories by and about IMPs, the international media programme students
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Text/Photo by Erika and Rosanna

Demola Academy fall 2012 Final pitching event was held on Thursday  17th of January. All Demola Academy teams proudly presented their final pitches. It was quite amusing seeing what other teams have done during these 4 months.


Each team had 5 minutes to present their works. It was quite a tight time limit to tell/show people the result of our hard work, but we all made it on time. After all teams presented their stuff, we gathered in Demola to see which teams are finalists. There was another pitching session for finalists later right before the gala starts. It was a great chance for people who missed their precious presentation.

After finalists’ presentation, finally, Demola graduation party began! Some IMPs game project teams were there presenting their games so we can see and try their game. I must say, they all were really well made already. Can’t wait to see the final result!

While we were busy partying, networking, juries decided a winner. The winner was- YLE ‘Capturing motion’ team. Congrats! and good job you all. Peace.
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The authors are students of our Degree Programme in Media
Read more stories by and about the IMPs, our International Media Programme students
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Demola is the joint innovation and project platform of universities and companies in Tampere
Read more stories about Demola
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By Emilija Veselova

The Nokia Do Good Hackathon was a 25-hour hackathon in Helsinki with the overall theme: "Design and develop for people and planet" for Windows Phone 7.5 with an emphasis on design. 

On October 9th and 10th while most students from Art and Media department were in school, doing their tasks three media students - Emilija an 11IMP, David an exchange student from Mexico and Hanna an exchange student from the Netherlands - spent 25 hours in an isolated environment competing for great prices at Do Good Hackathon organized by Nokia. Here is a short summary of what Emilija’s and David’s group did during these hours.

Emilija presenting outcomes of 23 hours of work

Traveling and getting settled:
The team started their way from Tampere to Helsinki around 14:00 when we bought our tickets and together with the Bio-waste reduction team proceeded to our train. We were lucky to get seats all in the same place and the way there was filled with people reading, finishing school or Demola assignments and just doing nothing.
After arriving to Helsinki we walked to the location, found everything all right and once we entered the place Demola facilitators greeted us there and showed around a bit.

Concepting part:
 Team started work with a concepting part. Our Demola project is large and complicated and we had to decide what we are going to do in the 25 hours of time we were provided.
Our coding muscle was not that strong, so we divided our work into 3 stages or steps:
Step 1: Connecting two phones via NFC, Bluetooth or something else and making them hold the connection, once the connection is over it creates a trigger that would start next step
Step 2: After the length and the time of the ride are received from the level 1, this step involves counting up points and adding gamification parts to the application. People are getting points for every ride and then achieving badges and striving for a large goal.
Step 3: Once the step 2 would be done, in-between steps 1 and 2 at the moment when the connection is broken a survey appears on the screen so that the rider and the driver can evaluate one another within 5 - 10 seconds.

Coding part:
The system that we were working on was Windows phone 7. We found out that it would be impossible to create a connection between two phones via NFC and Bluetooth is not stable, so we mixed this part up and Artem was working on a part where user on a map chooses his or her location. Then system shows the cars that are available nearby. The ride is simulated and at the end of it amount of kilometers shared is displayed. This part took from Artem a significant amount of time. Thus in the morning Emilija started to code the Step 2.
In the end, both programmers finished their parts around the same time and it took a while to combine both of them.

Presenting:
Presentations started 23 hours into the work time. The team chose Emilija to be the presenter of the presentation created by the team while coders were coding. The presentation included a short powerpoint presentation about the general concept and a demonstration of the created application.
After the presentation the team received good feedback about the presentation and the concept in general.

Keynotes:
During the working period there were keynote speakers that inspired teams to do good and create good concept and solutions.
1st keynote:
representative of Finland's Microsoft development organization (i can't recall the name of it anymore) introduced the possibilities from Dreamsparks and other Windows phone application developer organizations.
He also introduced some features that should be used in the applications to ensure that they are successful in the market as well as some guidelines how the concept should be created and used etc.
2nd keynote:
the speaker introduced some shifts and trends in nowadays consumers world. Main changes that she was talking about were:
movement from “me” to “us” thinking in the society, that leads to large possibilities for overall do good concept in the world
movement from “i need more” to “i need enough” concept
movement from “i need to get stuff” to “i need a purpose” concept
3rd keynote:
Speaker from Nokia introduced to others IdeasProject - an open innovation platform lead by Nokia. In this platform people are able to give their thoughts and ideas to people who can actually execute them in their work. Usually there is a contest going on for the best idea that will be given to the project and the winner gets prizes from Nokia.

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The author is a student of our International Media Programme
Read about the Ridesharing project
Read more stories by and about IMPs, the Media students
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Our graduate and Demola facilitator Antti Salomaa has been recognised and invited to European Youth Award (EYA) Grand Jury, illustrated as follows:
"From the length and breadth of the digital world, a fine crème de la crème of experts gathers together with just one thought: select Europe's best and brightest entrepreneurs under 30 years."

Antti Salomaa is also running Demola Innosummer

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Story: Daria Adamitskaya
Fall 2011 was the first time when first year students were allowed to participate in Demola innovative projects. There were several 11IMPs who applied for projects and were accepted to teams.

IMPs getting together with Demola people

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Story: Emma Kiiski

Some time ago a few lucky students had a great chance to work for one of the biggest social game developers in the world, Wooga. After the projects were done, the three groups got to visit Wooga office in Berlin!
At Wooga's lobby.

Read more »


Our Media degree students and Media exchange students have been involved in 50 (Fifty!) design and development projects this spring. Fifteen of them have been part of Demola Academy (Read the story about the pitching contest).

Some projects were present at Media Spring Expo last week. The expo worked in two ways - there was a project poster exhibition, and also students showcasing their projects.

This spring we decided that the students can make the project reports in
poster format instead of the traditional heap of paper.

Read more »

"New Factory Open is a one-day event about what’s going on in the core of innovation and startup scene – and what’s next! It takes a dive into out-of-the-box creativity and turning innovation talk into real life action."
Both Demola Academy final pitch winner teams - Trelab and Techie
Doggy Toys - in a family picture

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Story: Emilija Veselova
About a month ago the new projects at Demola started and probably many of new participants are facing a problem of explaining what is Demola.

Benedikt, Lena and Ilkka preparing for the interview with Petri Räsänen, co-founder of Demola

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Story and pics: Heidi Mäenpää
One of the traditions TAMK's Game Development Club Score has are Game Nights. They haven't been held so often in the past, but we decided that it is time to change that! We sent out invitations and finally on Friday we prepared ourselves for a night of fun with many epic games.

People appreciating the snacks

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Artmedia blog spotted on Twitter the note:
@heidi_maenpaa Got into Wooga Training Program at #Demola with @DhTier, hope we see @silliet on our visit to Berlin! Whoop! #tamkmedia
...and made the following interview on Facebook:

Question 1: What is Wooga?
Emma Kiiski (@DhTier):
Wooga is the world's third largest social game company, based in Berlin. Their main focus are Facebook and iOS games that attract all kinds of people, not just the usual gamers.

Heidi Mäenpää (@heidi_maenpaa):
-Wooga is Demola's newest, and the first, training program provider. They are Europe's largest social games developer and their offices reside in Berlin.

Emma at Demola

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Story and pics: Heidi Mäenpää
On Thursday afternoon the first ever Demola Graduation Event began. In the event the Demola project teams pitched the ideas they had been developing since last autumn. The teams consisted of students from all of the three universities of Tampere: TAMK, TUT and UTA.

Teams eagerly waiting for the pitching to begin

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Three international delegations last week

Bart Geerts and Jan Louis De Bruyn at Tampere waffle café

Our academic international coordinator Sohvi Sirkesalo was very busy last week. The beginning of the week she spent in Brussels preparing EU funded projects, then hosting three international delegations.

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The Game Design Workshop - Part 2 (Click here for Part 1)
Story and pics: Heidi Mäenpää
The second day of our Game Design Workshop began with one of my favorite game ideas by the SuperSmash Foreigners. In the game the player is controlling drops of water on a leaf by tilting their smartphone or tablet. It's a shame that most of the team will go home after Christmas, all of them being exchange students. But I am putting my hopes on Klemen Krulec to make this awesome game ready before he leaves Finland!
The SuperSmash Foreigners with their game "Drop, Drop, Water Drop"

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Story: Emma Kiiski
The Game Design Workshop - Part 1
The Game Design workshop is the coolest event for TAMK’s annually held online course in game design. The first day began with a short presentation of our dear Demola. After Antti Salomaa finished the PowerPoint (with some awesome information about upcoming projects!), our visiting game industry expert Gareth Noyce held a presentation about making games. He recommended the students to start to make games and showed some different ways how you can reach the topic. With Gareth there was also a game consult Lassi Kurkijärvi giving feedback for the concepts and pitches.
Gareth Noyce telling us about the different ways to make games.

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From Demola Academy kick-off in September
Story: Emilija Veselova
Shaking hands, sweat of fear and trembling voice were the things you could see a lot yesterday during the Demola Academy NADC pitching event.

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Zonear won Startup Sauna Warmup Tampere

My colleagues and I had a meeting with Mikko Tikkanen - our interaction design graduate 2010 - to discuss cooperation implementing our new 30 cr Game Design module next spring. Mikko was full of energy and joy, Zonear had just won Startup Sauna Warmup Tampere arranged by Stream Tampere, New Factory and Aalto Venture Garage.

Mikko Tikkanen

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