In December 2012, twenty-eight (28) proposals from twelve (12) schools were received for a corporate identity design competition, launched by The International Association of Film and Television Schools (CILECT), in search of a new visual identity and to project an image that evokes the new spirit of CILECT in the new millennium.

This design competition was initiated to be participated among students from educational institutions from around the world whom are full member school of CILECT. Being a member of this organisation, students of TAMK Media Programme were also invited to participate. The CILECT Executive Council reviewed and shortlisted six (6) applications as outright candidates for the winning prize of €1500, and students from TAMK proudly grabbed 3 spots out of them.

One of the students, Joanne NH Wong has emerged to claim the winning prize with her corporate identity design submission, based on the art direction of simplicity, parallel creativity and internationality.

"It is a pleasure to claim the winner spot and the handsome prize, after spending efforts in quite short time frame to accomplish the submission before deadline. Credit also goes to fellow mate, Josef Pacal, who was there working together and helped with some good design advice. I'd like to express appreciation of TAMK's networks that provides great channels and information to students such as posting this design competition. Indeed an excellent Christmas gift this year. Thank you!" - Joanne NH Wong

Example of new CILECT newsletter design with the new logo identity

About CILECT:
CILECT is the association of the world’s major film and television schools. Its goals are to provide a means for the exchange of ideas among member schools, and to help them understand the future of education for creative personnel in film, television, and related media. It is dedicated to the creation, development and maintenance of regional and international co-operation among its member schools, and to the encouragement of film and television training in the developing world. In the year 2012, CILECT had grown to include 159 institutions from 60 countries on five continents. www.cilect.org
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Joanne NH Wong is a TAMK International Media Programme student.
Read more stories by and about IMPs, the Degree Programme in Media students
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