Released: Media Culture 2020, the Movie!

The five minute video documenting MC2020 two week workshop at Finlayson Art&Media has now been released.

MC2020 is a European project demonstrating what 21th century converged and interactive European Media Culture could be. Fifty students and lecturers from Liepaja University (Latvia), Utrecht School of Arts (The Netherlands), Vic University (Spain) and Lincoln University (UK) and Liepaja University.

The movie reveals one of the creative success factors of the workshop:
Swimming in the hole in the lake / Ice diving

The project works on-line and has two workshops. The second workshop will be in Liepaja next autumn. The Tampere workshop created ten concepts of future applications and services, the workshop in Liepaja will make demos of them. Preparatory work will be done collaboratively on-line like the Tampere workshop was prepared. MC2020 breaks classroom and campus walls by creating open virtual learning environments where students from different countries and fields can explore and learn together.

The workshop was prepared on-line over six weeks
The film is produced by the Utrecht School of the Arts student team Oavsett (Hugo de Kok, Kay van Vree & Edwin Haverkamp) The logo is designed by TAMK media student Yonatan Wolowelsky (
Drama was one of the methods used to illustrate the concepts

You can find all information about the project, also a day by day report of the workshop at

The project is partly funded by EU Erasmus programme.

You can view the five minute MC2020 movie here: