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This spring, the TAMK students of the Mediapolis campus have been creating something entirely new. Mediapolis, as many already know, is a media campus in Tampere, Finland, where the creative industries and technology are combined. The Tampere University of Applied Sciences students, together with the Finnish Broadcasting Company YLE and media entrepreneurs have incubated a crossmedia publishing platform called Test Chamber Mediapolis. (www.testchamber.fi).
Test
Chamber Mediapolis is a place where brave new programming ideas
generated by TAMK students can be published. The Test Chamber has
been optimized for today's changing media environment, where the
traditional rules of television programmin and film making will be
challenged and jumped over.
The
Test Chamber Mediapolis (or TCMP) got started from a known need:
Traditional television programming has become less than interesting
for part of the viewers. There have been several hits in YouTube
series, but almost none of these have been developed with traditional
television formatting rules. If a show is interesting and popular,
these qualities cannot always be measured by traditional production
values or long-winded content development. A new hit show can be made
by anybody these days, anywhere, and within a small time frame. If
the show is unique and authentic, that's the most important thing.
The
new publishing platform is now ready to receive all the new ideas by
the TAMK students, even the most outrageous ones, which will be
published as demo or sizzle reels. Right now, TCMP contains Internet
pages, its own YouTube channel, Facebook and Instagram. Demo reels
can be produced by any possible means: smartphones, gopro cameras,
security cameras... If the show is still in the idea stage, the
maintainer of the platform, the students' own coop MediataideM can
make the demo reel.
