MindTrek 2012 was conferences, workshops, competitions, parties etc, but from our (Art&Media students and lecturers) point of view above all an outstanding opportunity to learn and network.
If you want to see the general picture go here and if you want to check all the details go to MindTrek.org.
This story introduces only some glimpses into three brilliant days of MindTrek.

The MindTrek Lounge! was a new MindTrek Component for MindTrekkers. You could just hang around, play games, network or participate in the workshops.
MindTrek Lounge! was arranged by our IMPs, the Degree Programme in Media students. Congratulations for an excellent job!

One of the most amazing workshops of the Lounge! was the 3D printing. The MindTrek Lounge teamed up with HackerSpace Tampere to present a demonstration in this cutting edge technology.

Our Art&Media Campus at Finlayson was venue of one of the two MindTrek conferences, the Academic MindTrek Conference. Pictured the opening session with keynote by Keith Partridge at Ada, our open learning space.

The Skoog Music workshop was arranged by the Degree Programme in Media, and very successful. The workshop was really interactive, so many of us participants had the chance to try the Skoog. On left Benjamin Schögler (Skoog Music) gives instructions and inspiration to the Tampere Art Factory (TAF) Skoog band.
Emilia Kwiatkowska wrote a report on the workshop

© MindTrek

The NUMA (Nokia Ubimedia MindTrek Awards) Winners workshop was also interactive. On left Wouter Walmink from the 3rd prise winner Joggobot with IMP students Yonathan Wolowelsky simulating the Jogger and Joel Forsman the Robot.
TAMK Media Programme is one of the NUMA organisers. Read more about NUMA

Many IMP students were doing projects at MindTrek. One project was about testing Nokia PureView camera technology, we got five Nokia 808 PureView devices from the Nokia Research Center in Tampere to work with. Josef Pacal doing "MindTrek Faces" installation with MindTrek producer Bertta Häkkinen (Art&Media graduate 2009).

MindTrek attracts a lot of international academics, digital media professionals and students. Also many Art&Media international partners meet at MindTrek. This year MindTrek was visited by our old friends Sheila Robinson who spoke at the Skoog Music Workshop (read more), Richard Vickers (University of Lincoln) who gave the fourth 24 hours in Tampere workshop to our students (read more) and presented a paper at the Academic MindTrek Conference, our exchange student 2008 Glenn Veugen who travelled with the NUMA Award 2nd price winner team "Oh Music, Where Art Thou?" and professor Adam Montandon (pictured above) from our partner university Erhvervsakademiet Lillebælt in Odense (DK) who was one of the speakers at the MindTrek conference.

Participation in MindTrek can be very awarding - Media Programme student Elizaveta Potapkina won a Nokia Lumia 800 Windows Phone and Film&Television Programme student Tero Liimatainen a Nokia 808 PureView!

Parties are an important part of MindTrek - useful for networking and fun. The IMPs opened the dance floor at the MindTrek Party on Thursday.
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Next MindTrek October 2.-4.2013!
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Our Blog posts about MindTrek 2002:

• At MindTrek: Skoog Music Workshop 
• Meet the best of Ubimedia at MindTrek 
• Welcome to MindTrek Lounge! 
• MindTrek - what when where!?! 
• Busy and happy: run Video Art workshop, prepare MindTrek 
• The Skoog music workshop 
• The MindTek 2012 diary 
• Mindtrek 2012: “Create”-tive marketing workshop 
• Another successful 24 hours in Tampere 
• Botanicus Interacticus won the Ubimedia Award 

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MindTrek
Academic MindTrek
Nokia Ubimedia MindTrek Award
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Deadline of one of our coolest annual international projects Friday next week!

Read more »

One of our coolest annual international projects is again kicked off!

Call to participate in the 5th Nokia Ubimedia MindTrek Awards Competition 28th – 30th September 2011 Tampere, Finland

Competition deadline: June 15th 2011

Read more »

Deadline of submissions July 30

The Ubimedia competition seeks to broaden our understanding of where and how ubiquitous media will influence our future life. We are looking for disruptive artistic visions as well as clever near-to-market solutions off the beaten tracks! This includes any range of innovative ubimedia, pervasive, or ambient products and services. The Ubimedia Award is a highly interdisciplinary competition and we invite Designers, Computer Scientists, Artists, Economists and Engineers to take a stand on the following questions with their entries:

Read more »

The third Nokia Ubimedia MindTrek Award is now open. The purpose of the award is to encourage makers of digital media to generate ideas and develop new innovative ubiquitous media products and services. The most innovative products coming from artists, practitioners, and industry are awarded with a price sum of 7.000 Euro.

Read more »

One of the three focus areas of TAMK University of Applied Sciences research and development activities is Digital Services and Technologies. Ubimedia is one of the most interesting future area of digital media applications. Organising a worldwide competition in Ubimedia enables us to analyse the newest trends and innovations in this field.

Read more »

The Nokia Ubimedia MindTrek Award (NUMA) Winner Workshop and NUMA Awards Ceremony were important events of MindTrek 2012

During the 3-hour workshop the best-ranked ubimedia masterpieces - the finalists and projects awarded with honorable mentions were introduced. The audience could see how the winners actually work and how they were made.

Numa Chairs Ville Luotonen and Artur Lugmayr together with Honorary Chair Tim Merritt  handed out the prices. Other NUMA core team members are Jury Chair Björn Stockleben and  Chair Cai Melakoski photo ©MindTrek

The winners
The first price (€3000) went to
Botanicus Interacticus - Disney Research, Pittsburgh

Jonas Loh installing the plant before introducing Botanicus Interacticus at the workshop

Ever thought interactive devices could be simply grown in the future? If not, maybe the interactive plant interface, Botanicus Interacticus, will make you reconsider. Using multi-frequency electrical pulses, this technology is capable of sensing the location and intensity of touching on any kind of plant (size permitting). This establishes a surprisingly powerful interface between the organic and the digital world and allows for a literally natural integration of media into the environment. This groundbreaking approach broadens the scope of ubimedia in an exciting way.

The second price (€2000) went to
Oh Music, Where Art Thou? - User System Interaction Programme, Eindhoven University of Technology

Matthijs Zwinderman introduced the OMWAT

Lost in a strange place in an unfamiliar city? This ambient audio navigation service is an innovative ready-to-market solution that relieves you from exposing your expensive phone and enables you to move about like a native. You will enjoy having your eyes free for looking around or interacting with friends, while a clever manipulation of stereo channels leads you the way using your favourite music. Mobile devices make services available virtually anywhere, but still tend to distract us from our surroundings. The jury values that the solution solves this dilemma in a simple and elegant way.

The third price (€1000) was won by
Joggobot - Exertion Games Lab, RMIT University Melbourne

The NUMA workshop was interactive. On left Wouter Walmink from Joggobot with TAMK media students Yonathan Wolowelsky simulating the Jogger and Joel Forsman the Robot

There are numerous new popular running applications for mobile devices, but even the best of them cannot replace the motivation caused by the physical presence of a running mate. The flying running companion Joggobot comes surprisingly close to a social running experience. This project shows the potential of ubimedia when it actually manifests in the playful behavior of physical objects instead of being rendered onto small screens.

The honorable mentions 
Honorable mentions were given to:

Nimesha Ranasinghe and the taste synthesizer

 “Digital taste synthesizer” by the CUTE-Center of National University of Singapore
is according to the jury a visionary project aiming to conquer the sense of taste for ubimedia.

Floating About

“Floating about” by Hochschule Darmstadt, a social location-based game that uses mobile projection devices to render an alternate reality directly on objects in the environment.
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Interactive Shadows was made by our Media students Amir Abdi & Johanna Peltola and TAMK Business Informations Systems student Siru-Kristiina Kuivanen

TAMK Media Programme is one of the key organisers of NUMA. This year our students also participated in the competition itself with two projects. We are very proud of our students - although they didn't win a price in this tough competition their Demola project "Interactive Shadows" was selected to the short list and became thus one of the projects the NUMA jury considered worth a price.

About NUMA
The Nokia Ubimedia MindTrek Awards is an annual competition with a total prize sum of 6.000 euros in 2012. Numa is open to all kinds of artists, practitioners and researchers. The competition was part of the international MindTrek 2012 conference held for the 16th time in Tampere, Finland during October 3rd – 5th.

The competition is organized collaboratively by MindTrek ry, Tampere Region Centre of Expertise in Ubiquitous Computing, Entertainment & Media Management Lab. (EMMi Lab.) of Tampere University of Technology, Tampere University of Applied Sciences, Nokia Oyj and the Ambient Media Association (AMEA). The competition is funded by Nokia Oyj and the Tampere Region Centre of Expertise in Ubiquitous Computing.

www.mindtrek.org
www.numa.fi
Read more about the ubimedia competition on our blog
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About MindTrek 2012 on our blog:

• At MindTrek: Skoog Music Workshop 
• Meet the best of Ubimedia at MindTrek 
• Welcome to MindTrek Lounge! 
• MindTrek - what when where!?! 
• Busy and happy: run Video Art workshop, prepare MindTrek 
• The Skoog music workshop 
• The MindTek 2012 diary 
• Mindtrek 2012: “Create”-tive marketing workshop 
• Another successful 24 hours in Tampere 
• The MindTrek Lounge

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Björn Stockleben on left, Artur Lugmayr on right

After a long and hard elimination process the three unique finalists of Nokia Ubimedia MindTrek Awards competition were determined. “Each year the competition entries come closer to consumer products improving the daily life or solving today’s problems as e.g. energy consumption or health care. This year’s competition attracted 34 entrants and the jury had a hard time to find the best projects”, says Artur Lugmayr, the inventor of the competition and General Competition Chair.

Read more »

Joost van Eeden from Amsterdam is this week in Tampere to visit the MindTrek Conference - like 800 other MindTrekkers from all over. But Joost has a special reason: he represents DonkeyPedia, which is one of the three nominees of the Nokia Ubimedia MindTrek Award. Donkeypedia is also nominated for the online category in EUROPRIX Multimedia Awards, so Joost will attend also the EUROPRIX Multimedia Festival in Graz in November.

Read more »

Submit now:  http://www.numa.fi/

The call for entries is now open until August 6th The 6th international Nokia Ubimedia MindTrek Awards competition, NUMA2012, seeks for novel ways to combine ubiquitous computing to media. We are looking for disruptive artistic visions as well as clever near-to-market solutions off the beaten tracks! This includes any range of innovative ubimedia, pervasive, or ambient products and services.

NUMA2011 Award Ceremony: NUMA chairs Artur Lugmayr and Björn Stockleben, 1st prize winner Kening Zhu, 3rd prize winner Wilken Holle and competition chair Ville Luotonen

Read more »

The call for entries is open until July 15thThe 6th Nokia Ubimedia MindTrek Awards competition, NUMA2012, seeks for novel ways to combine ubiquitous computing to media. We are looking for disruptive artistic visions as well as clever near-to-market solutions off the beaten tracks! This includes any range of innovative ubimedia, pervasive, or ambient products and services. 

NUMA2011 Award Ceremony: NUMA chairs Artur Lugmayr and Björn Stockleben, 1st prize winner Kening Zhu, 3rd prize winner Wilken Holle and competition chair Ville Luotonen

Read more »

The best Ubimedias have been found
The purpose of the competition was to encourage makers of digital media to generate ideas and develop new and innovative ubimedia products & services. Ubimedia means technology that is embedded in its surroundings. The word “Ubi” comes from the Latin word “ubicue” which means “everywhere”. The competition was open to all kinds of artists, practitioners, and industries and the total prize sum is 7.000 Euros.

Read more »

The purpose of the competition is to encourage makers of digital media to generate ideas and develop new and innovative ubimedia products & services. Ubimedia means technology that is embedded in its surroundings. The word “Ubi” comes from the Latin word “ubique” which means “everywhere”. The competition was open to all kinds of artists, practitioners, and industries and the total prize sum is 7.000 Euros.

Head of Jury Björn Stockleben, 2009 winners with DonkeyPedia Frans Alsema and Joost van Eeden and competition co-chair Kirsi Lindfors

Read more »

MindTrek is the leading annual Nordic digital media and business event since 1997, when it was first time arranged as Tampere Multimedia Festival. Ever since that MindTrek has also been one of the academic highlights of TAMK media students - an outstanding opportunity to learn from the top experts of the industry and network with Finnish and international professionals.

MindTrek has electrified Tampere autumn since 1997

This year MindTrek will come back to Finlayson October 3rd to 5th. To some events you have to buy a ticket, many events are free of charge. Below please find a summary of the events.

The conference(s)
The MindTrek Conference is the flagship of MindTrek. It is actually two conferences with joint keynote sessions.

• The MindTrek Academic Conference is an ACM conference arranged October 3-5 at TAMK Finlayson Campus with up to 3 parallel tracks. To participate in the conference you need a ticket.
  All the details here 
• The main MindTrek Conference runs on Thursday and Friday, the joint sessions at Plevna and the parallell sessions at various locations at Finlayson. To participate you need to buy a ticket. MindTrek is a part of some TAMK courses, so TAMK degree programmes have bought tickets to students enrolled on those.
  Find all details 

Partner events on Wednesday October 3rd
On Wednesday the Academic Conference begins and a number of partner events are arranged.

Events produced by TAMK with friends

• 10 am to 12 am Skoog Music Workshop introduces a instrument for persons not able to play conventional instruments. The presenters are Ben Schogler and Sheila Robison. The event is hosted by TAMK and arranged at TAMK Finlayson Campus, Teatteri, 2nd floor. Free admission.
  Read more (The ArtMedia Blog)  
• 2 pm to 5 pm Ubimedia Winner Workshop, New Factory, Finlayson. See the best entries of Nokia Ubimedia MindTrek Award 2012 and follow "the making of" stories by their designers. Absolutely fantastic New Media, this event is a must. Free admission.
  Read more (ArtMedia blog)

Events produced by MindTrek and partners:

• 10 am to 17 pm Rekrytori goes MindTrek (Reqruitment Market) offers 500 jobs in the fields of ICT and Media. Lobby of Finlayson Media 54 building. Free admission.
  Read more (in Finnish, Rekrytori home) 
• 12 am to 4 pm W3C Web Technology Day by Tampere University of Technology (TUT)
  Linked Data for Science and Industry at TUT Hervanta campus. Free admission.
  Read more (TUT home)
• 1 pm to 4 pm "Create"-tive Marketing Workshop in Finnish Labour Museum Werstas, Gallery Bertel, Finlayson. Ticket 60€ (Free admission with MindTrek Conference badge)
  Read more  (MindTrek home)

Click image to enlarge

MindTrek Lounge! on Thursday and Friday 9-17
MindTrek Lounge! is a new MindTrek programme component, a place to network, relax, take workshops and have fun between other sessions.

The lounge is open and with free admission for everybody interested. Bravo Plaza, Finlayson.

Read more on our blog
Lounge! home
Join the Mindtrek Lounge! on Facebook
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MindTrek ticket information 
MindTrek home
MindTrek on Facebook


MindTrek/Finlayson area map



MindTrek Parties

• The official MindTrek Get Together at Skål October 3rd 7 pm  - Free admission
• Official MindTrek Evening Party at Hullu Poro October 4th 9 pm (Only with festival badge)
  After 11 pm free admission

Exhibitions
Thursday October 4th and Friday October 5th

• Rupriikki Media Museum: Brand New Exhibition – Our Daily Media – on media technologies and content.
  Rupriikki Media Museum focuses on media-related equipment and phenomena from a historical and modern point of view.
• TR1 Kunsthalle Michael Jackson – Welcome to my World

Special Entrance Fee for MindTrek participants to both exhibitions: 2 €
Both Rupriikki and TR1 can be found at Finlayson close to MindTrek venues

Rupriikki 
TR1 Kunsthalle
Address of both: Väinö Linnan aukio 13, Tampere
Opening hours, both:
Tue-Fri 9am-5pm, Sat-Sun 11am-6pm, Mon closed

The nominees of the 2nd international NOKIA Ubimedia MindTrek Award are:

• Babbage Cabbage Empathetic Living Media: Adrian David Cheok, National University of Singapore, Singapore and Keio University, Japan;
• Point-to-Discover: Peter Frohlich, Rainer Simon, Erwin Wittowetz, Gerhard Obernberger, Matthias Baldauf, Telecommunication Research Centre, Austria;
• TreasureHunter: Remco Magielse, Iris Soute, Panos Markopoulos, Department of Industrial Design, Eindhoven University of Technology, Netherlands;

Read more »

From  MindTrek Awars ceremony 2010, Ubimedia award winners

Two MindTrek Competitions open for entries
LaunchPad and Indie Games Awards submission deadline has been extended until September 5. An extra chance to get your application in, and if you'd like, to update your already submitted entry!

Read more »

MindTrek Conference is one of the highlights of the year of digital media students and staff at TAMK. MindTrek is the most important annual digital media and business event in northern Europe since 1997. TAMK is one of the key actors and founding member of MindTrek Association. MindTrek Conference was arranged October 7-8 this year.

MindTrek is the meeting point of digital media producers, researchers and students. Here we have Mark Sorsa-Leslie, Hammerkit Managing Director discussing with Antti Kareinen, second year IMP-student. Antti did a project using Hammerkit in the summer.

Read more »

MindTrek opens with the Academic MindTrek Conference and partner events, The actual MindTrek Conference opens tomorrow.

MindTrek today:

TAMK Art&Media entrance. Academic Conference and Skoog Music

9am Academic MindTrek Conference opening keynote by Keith Partridge, TAMK/Finlayson/ADA. For registered participants only.
The Academic conference continues in four parallel sessions
See programme

10am Skoog Music Workshop. Ben Schogler and Sheila Robison.TAMK Finlayson Campus, Teatteri, 2nd floor. Free admission.
Read more

10am to 17pm Rekrytori goes MindTrek (Reqruitment Market) offers 500 jobs in the fields of ICT and Media. Lobby of Finlayson Media 54 building. Free admission.
Read more (in Finnish, Rekrytori home)

Museum of Labour/Werstas. MindTrek Conference registration (today) "Create"-tive Marketing Workshop

12 am to 4 pm W3C Web Technology Day by Tampere University of Technology (TUT)
Linked Data for Science and Industry at TUT Hervanta campus. Free admission.
Read more (TUT home)

12:30pm MindTrek Conference registration starts at Finnish Labour Museum Werstas, Gallery Bertel, Finlayson.

1pm "Create"-tive Marketing Workshop in Finnish Labour Museum Werstas, Gallery Bertel, Finlayson. Ticket 60€ (Free admission with MindTrek Conference badge)
Read more  (MindTrek home)

New Factory entrance on right. UBImedia Winners workshop

2pm Ubimedia Winner Workshop, New Factory, Finlayson. See the best entries of Nokia Ubimedia MindTrek Award 2012 Free admission.
Read more

7 pm The official MindTrek Get Together at Skål (Koskikeskus shopping mall) Free admission

MindTrek Finlayson map

Story: Emilia Kwiatkowska

First from the left: Wilken Holle, Bjorn Stockleben and Prof. Dr. Artur Lugmayr

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MindTrek is the biggest annual Nordic digital media event and award. MindTrek has also been one of the biggest efforts of the School of Art and Media since 1997, when the first Tampere Multimedia Festival and Award were arranged.

MindTrek has three main activities:

Read more »