Milja-Liina Moilanen - JUST FOR YOU, MADE BY MY MOTHER
10.-21.2.

MILJA-LIINA MOILANEN SPENT THE NOVEMBER OF 2013 IN SENEGAL’S CAPITAL DAKAR AT SANTHIABA’S POOR NEIGHBORHOOD IN RECIDENCE TAF TAF. MOILANEN CREATED A SERIES OF PORTRAITS ABOUT PEOPLE WHO REPRESENT THE ORDINARY SENEGALESE CITIZEN. PART OF HER WORK THERE WAS TO TEACH ART IN LOCAL SCHOOLS AND AT THE CENTER TAF TAF.

“JUST FOR YOU, MADE BY MY MOTHER” IS A SETUP ABOUT THE ORDINARY LIFE OF THE NEIGHBORHOOD, THE PEOPLE WHO LIVE THERE, THE SURROUNDINGS AND THE SOUNDS. THE EXHIBITION IS A PIECE OF CONTRADICTORY EXPERIENCE IN CROSSFIRE OF WESTERN- AFRICAN TRADITIONS, ISLAM AND THE PRESSURE OF WESTERN LIFESTYLE. EVERY ARTWORK INCLUDES A PROFILE OF THE MODEL.
THE MATERIAL IN ARTWORKS WAS COLLECTED ON DAILY TEACHING CIRCUMSTANCES AND IN EVERYDAY ENCOUNTERS WITH THE LOCAL PEOPLE.


MILJA-LIINA MOILANEN (1989) IS VISUAL ARTIST FROM TURKU, FINLAND. CURRENTLY SHE IS STUDYING FINE ARTS HER FIRST YEAR AT TAMPERE UNIVERSITY OF APPLIED SCIENCES.
MOILANEN DEPICTS IN HER ARTWORKS THE ODDITY OF ORDINARY LIFE AND THE SOCIAL RELATIONS BETWEEN PEOPLE. IN HER OWN WORDS SHE IS FASCINATED BY THE DIFFERENT FORMS OF SOCIAL INTERACTION AND SOCIETY’S CONSTITUTIONS. DESIRE TO STUDY MOTIVES IN ORDINARY BEHAVIOR DRIVES HER IN HER ARTISTIC WORK. BESIDES EXHIBITIONS IN FINALAND HER WORK HAS BEEN PRESENTED FOR EXAMPLE IN MELBOURNE, AUSTRALIA.



Ikuinen gallery is a contemporary art project space located in the old factory complex Finlayson in central Tampere. The gallery is run by a board of fine art students in Tampere UAS School of Art and Media as part of their study program. Ikuinen gallery’s main focus is in presenting interesting and high quality student work, whereas work from other art school students and teachers as well as visiting artists are regularly also at show.


Ikuinen Galleriama-pe 12.00-16.00Finlaysoninkuja 333210 Tampereikuinengalleria@tamk.fi

Don't miss your opportunity to apply to us!

There are 48 seats available in TAMK Degree Programme in Media and Arts. The application time runs until February 11th.
The online application form and the database for submission of the required pre-task close on the 11th of February at 16.15 o'clock (4.15 pm) Finnish time.

The three study paths to choose between and each study path has a pre-task of its own, choose one only please:
Fine Art
Interactive Media
Music Production

These paths are divided into sub study paths (e.g Game and Web Design, Music Business and Event Production, Photography, Moving image, Site Related and Communal Art) which will help students in choosing their field of expertise. Choosing studies across other study paths is also possible.

The programme leads to the Bachelor of Culture and Arts Degree in four years. The language used is English.


The entrance exam will be on April 23th and 24th, 2014

The pre-tasks will be assessed by study path lecturers, and the designers of the top 144 pre-tasks will be invited to the entrance exam arranged in Tampere 23rd and 24th April 2014. The invitations to the entrance exam will be sent mid-March.

Applicants will be notified of the results earliest on May 27th 2014. This is the earliest day admission results can be published according to national regulations.


All details about application
Please find all necessary details to complete your application successfully at:
http://www.tamk.fi/jointapplication
http://www.tamk.fi/cms/tamken.nsf/$all/F31B08A18B4B6FBCC2257643005008BA


by Joanne NH Wong, student, 12MEDIA



With high spirits and motivation, our team Appier spent many efforts in producing promotional videos for our idea ‘Weggle’. Team mate Inês and David had done such great job with video editing for our pitch material together with Eni presenting in it. During the live voting session, snacks and drinks were accompanied. I remember that feeling, as nervous as if we were watching the American Idol finale! And came the good news announcing our team is proceeding to boot camp, selected as Top 5 ideas when we popped the champagne and celebrate another milestone for our progress in this Sanoma Commerce Accelerator. It was such rewarding feeling and the team shared the joy together with other student teams, facilitator Bee Gee and Tina Garvey in Demola premise. (as featured in Demola News)



Lassi and Joris carefully looking at the voting results during one of the webinar

In the beginning of December, our team of four were flew on an all-paid 5-day trip to Amsterdam, attending boot camp to make a rapid prototype for our idea and compete at the last stage of the project. Selected idea(s) would be developed as Sanoma’s internal venture and we would be employed to work with Sanoma for a year. This is a great exposure for us student team to meet and work with professionals on the project during boot camp. It was such fun and exciting experience being in the hip urban city with loads of cyclists and crowds as we took short ferry ride to the boot camp located in MTV Studio where we worked most of the time.Unlimited supplies of breakfast, lunch and snacks during boot camp / Eni presenting progress at the end of each day

During those 5 days, again we got out of the building and went to De Negen Straatjes to do further customer validation, this time with the friendly Dutch! We had so much fun walking around and talking to people in Amsterdam and at one point we even got lost finding our way to Dutch pancake dinner! The learning experience is rather unique in this project: although ‘Weggle’ could be a game changing innovation for Sanoma but unfortunately the idea did not proceed to make into the latest addition to Sanoma’s internal ventures. Perhaps the market did not assure firm success for Sanoma in the industry for launching ‘Weggle’ as part of them, but we were praised for our effort in this project and were encouraged the possibility to develop ‘Weggle’ with different partners in the near future.

To be able to attend the bootcamp is considered a winning for us student already, getting to meet the brains behind the project, learn and networking with other teams from Sanoma and many others professionals in the industry. Many lovely memories and friends were made, thanks to Sanoma as well as everyone who worked hard to make this experience a fun and pleasurable one. I would also like to thank our student mentor Vesa Lindqvist who helped us during the project and brought us to very delicious Dutch pancakes! It has been a very special Demola project and the facilitators have been doing a great job to support us student teams to progress well in this project. ‘Weggle’ has also been awarded again as Best potential startup of Autumn 2013 at the final pitch event happened in January 2014, thanks to the wonderful pitching from talented team mate Eni Iduozee.
Sanoma CEO Harri-Pekka presenting speech (Photo by Lassi Kurkijarvi)/ Team Appier in Amsterdam! (left to right: David Esteves, me, Inês Henrique Lopes and Eni Iduozee. Photo by Vesa Lindqvist )

There are some inspiring reading on John Martin’s blog, CEO of Sanoma Digital, where he explains the vision behind this innovation accelerator. As an aspired user experience designer, I am blessed to have humbly learnt about building startup, business value proposition, teamwork and communication, leadership and many other skills in this project, besides the network I have been introduced to. I am looking forward to be more involved and inspired digitally and focus on innovative ways of learning and doing, with the aims of making a better now for a better future.


Joanne NH Wong is an international degree student at our TAMK International Media Programme.
Keep in Tweet or contact Joanne via email.

by Joanne NH Wong, student, 12MEDIA


Four months ago, I joined The Sanoma Commerce Accelerator program via Demola. It is a an intrapreneurship program initiated by Sanoma’s Future Media Team (now Sanoma Innovation Lab lead by Director Lassi Kurkijärvi) together with MakerLab in the Netherlands, and Demola Networks of students were given the opportunity to participate together with Sanoma employees for a fun and great innovative challenge.

In this Commerce Accelerator program, Sanoma is looking for product innovations: what types of new services can facilitate commerce? What is the advertising of the future? Sanoma is in search of disruptive and radical concepts within the innovation scopes of E-commerce, Advertising and Ecosystem enhancement.



Demola encouraged students to take part in Commerce Accelerator innovative program via social media channel.

With heart full of curiosity and interest, I joined the project expecting to learn a thing or two, but instead it turned into an intensive and fast-paced learning experience. It even got me on a plane to Amsterdam! The learning focused on lean startup methods with weekly themed webinar. Some of the webinar topics include: Technological and Social Trends, Lean Product Development, Validation and MVP (Minimum Viable Product) and as such. 

Note: Webinar comes from Web Seminar

Each week, I would sit in front of my laptop (usually) on Wednesday evening with headphone, snacks and drinks ready for educational yet entertaining webinar conducted by the organisers via online seminar platform. And then comes the weekly assignments on generating ideas, creating problem hypothesis, validating riskiest assumption, developing quick pitch and so on. Participants are interacting via web platform which allows commenting on other participant’s idea, ask questions, vote (invest) for best ideas and submit assignments. Skype call sessions and student mentors are available for students as well to help us developing our ideas.

General feedback would be given on our ideas during webinars and discussion is carried on in the Commerce Accelerator web platform. I particularly enjoyed ‘Design Thinking’ with Ian Collingwood among all webinar sessions.
“Don’t sell what you can build. Build what you can sell.” ~Ian Collingwood

Students were allowed to form into small team and work together as opposed to Sanoma employee participants who work alone on their idea. Our team Appier works closely together on 1 idea after rounds of feedback and voting. My initial idea ‘Flowy’ were discarded as out of scope in the project, but I am excited to work on team mate, Eni’s idea ‘Weggle’ and help expand and improvise it. From Value Proposition, WWW (Who What Why) to marketing plan, our team followed closely with the lean startup methods. I would say customer validation is the most exciting part of the project. We got out of the building, went to shopping mall to do interviews and gather feedback on our idea ‘Weggle’. To my surprise, Finns are not that shy after all as they happily talked during those interviews!

“Weggle is a mobile-app that gives user another chance to buy a product, which is temporarily unavailable in size, color or model. Weggle helps fashion shoppers who find a product that they really want and don’t want to miss out on it. Our user needs to press a button on the online-shop/or scan barcode in physical store, that will save their product on Weggle, then wait for the app to send immediate mobile-alert once product becomes available for purchase. This app will save the user time and nerves by helping them to keep up with the product effortlessly 24/7.”




Weggle, an app-based service to help customers and businesses with out of stock problem.

There were total 8 webinar sessions and during week 7, ‘Weggle’ has been voted into Top 20 ideas before making it to the Top 10 among few hundred ideas submitted from both student teams and Sanoma employees. In the same time, our team presented ‘Weggle’ at Demola mid pitch event for autumn 2013. ‘Weggle’ pitch won as the best potential idea and our team Appier got to meet up with Paavo Bäckman for advice and consultation. This was a great confidence boost for our team! But it also meant that more hard work and efforts to be put into presenting Pro-MVP for the live voting session which the Bootcamp Top 5 were selected. 

Joanne NH Wong is an international degree student at our TAMK International Media Programme.
Keep in Tweet or contact Joanne via email.