It is a good time to apply to the Media & Arts BA at our @TAMK_UAS.

Remember that for #EU residents, the studies are free!





https://www.tuni.fi/en/study-with-us/media-and-arts


Day 1: Arrival to Graz

When the day of our departure dawned, we hopped onto a train to Helsinki to catch our flight. Freezing winds from Siberia had blown to Central Europe and the Germans were struggling with the concept of winter. We regrouped at the airport security check and hurried to our gate, only to find out our flight had been delayed almost 3 hours. A little discouraged we fell into our surprisingly comfortable airport seats and waited for more information. Lufthansa kindly gave us vouchers for snack food, which we exploited.


Eventually we were able to board and fly to Munich for our connecting flight (which was also delayed, yay!). At around 8 o’clock local time we arrived to Graz, Austria and headed with a fast commuter train to our Airbnb apartment in the city centre. Our first impression of the town in the dark was the amount of Christmas lights everywhere. We were ready and excited to explore this UNESCO’s City of Design since 2011.



Day 2: University visit, opening day of the EYA festival

In the morning we headed out to visit one of the smaller campuses of FH JOANNEUM, a university of applied sciences. The campus we visited housed design departments which included areas like communication, media, sound and interaction design. 

One of the most impressive moments for us was definitely hearing about the students’ thesis works. In addition to the academical research and work, the students are able to design their written thesis into personalised books. The idea behind this is that the students are able to show the book as part of their portfolio to an employer, which is then able to stand out immediately from the masses of strictly university-themed academic texts. The content still has to be academic text, just the design and the layout are free to personalize. We were thrilled and very inspired, which was a great mood to start the day with. 


In the afternoon we went on to register for the EYA, which was also our first touch with the event itself. In short, EYA stands for European Youth Award, which is a European-wide contest to motivate young people to produce digital solutions projects that will have an impact on society. The winners are announced annually in a 3-day festival consisting of workshops and other activities and finally, an award ceremony. 

The EYA opening ceremony was held in the City Hall of Graz. It was a weird feeling to sit in this huge senate chamber full of young people like us. We got to hear some opening talks and introductions by for example the City Councillor of Graz, Anna Hopper. Afterwards it was time for some Styrian food & beverages while meeting up with the other team members and socialising with the festival attendees. Our sauna hat team outfit to represent Finland was greatly beloved!



Day 3: First full day of the EYA festival

On the first day of EYA we had a morning session, which included an opening speech, as well as an EYA campfire. In the campfire, chairs had been put in circles in a room, and in each circle there was a former EYA winner or some other professional that spoke about their work experiences. We made six circle switches during one hour. 

After the campfire, we had to choose a workshop we wanted to attend in the afternoon. We chose to attend the workshop number 2: “Successful Concept Development and Beyond”

Chris Bauer was our lecturer and he talked about different concepts he had made during his career, such as a big soccer ball for the 2006 FIFA World Cup. People could walk inside the soccer ball and interact with screens inside it during the world cup, which was very interesting. The big soccer ball was also displayed in different cities the year after the World Cup. Chris also showed some other concepts and we were able to read about concepts from books he had with him. 

One surprising and fun thing during the event was that the EYA organisers handed out free bamboo cups for all of the participants! The fact that all the participants reduced plastic waste together was nice.



Day 4: The project exhibitions and the award gala

The second day of EYA, exhibitions. Finally we got to present what we had worked on for a month. Our precious posters meant for promoting and evaluating our chosen projects. We worked with international teams - there were students from all over Europe, so the whole EYA student evaluating process taught us a lot about other cultures and ways of working (some things good and some not so much).



We got to practice pitching in a not too serious environment, which was nice. After the exhibition we had some time to freshen up before the end gala. The gala was held inside a huge rock in the middle of the city, which sounds creepy, but was actually very pretty. 

The winners of EYA were announced and all projects got a prize (a HUGE “diamond” - fancy). The winner project was Food+x, a blockchain powered platform built onto existing businesses to reduce food waste.

Some student evaluating groups also got a small prize for quality work from a jury. Sadly we didn’t, but the appreciation from the winner project teams was more than enough. Overall we had a great time at the gala - there were snacks, good music and even a beatbox performance! Would definitely love to attend again.



Day 5: The last day of EYA and flying back home

After the long night of partying and networking we woke up to attend the feedback session for the whole event. With that it was a wrap! Our minds full of reflective thoughts, we packed our bags and headed back to the airport, said goodbye to the beautiful city. What a great opportunity it was to see and experience everything! 

To our delight, the flights were not delayed and we were able to stay in our travel schedule. Arriving back to Finland just before midnight, we jumped straight into beds to sleep all the fatigue off. 

What a trip! We were left feeling Christmas spirit and inspiration. Maybe some of us might return here for our exchange studies in the future.

Cheers! 
Text & photos by Noora, Anna, Pauliina & Annika 2018
Edits by CF






The 29th Music and Media in Tampere in October, from Thursday 4th to Friday 5th, was a huge international event with more than 650 participants from Finland and abroad. Finest Sounds was an essential partner in the event, inviting Japanese delegation of music professionals and festival organizors and organizing three panel discussions with themes like Japan listens!, Sub-Publishing in Japan and Branded Japan. 

Finest Sounds University partners get together for a kick-off meeting on Wednesday evening before the event. From Tallinn University / Baltic Film, Media, Arts and Communication School arrived a group of 15 students with professor Andres Jõesaar and project manager Ele Arder. From TAMK attended six students with lecturers Harri Karvinen and Sohvi Sirkesalo. Katja Pyykkö, student from HUMAK, took the role of coordinating all groups working with Estonian and Finnish artists. Three teams were formed: Team Tampere, Team Tokio and Team Tallinn.

During Music & Media days all teams had the opportunity to meet managers or people from music companies of the musicians or bands. Team Tallinn even enjoyed the concert of PK Keränen & Valtteri Pöyhönen.


The teams and artists
Finest Sounds Students’ teams planning the programme and tasks for Music & Media.
Japan listens!
And students listen...
The Networking Session was a real success! The students met Japanese music professionals and they got to know each other. The seminar room was full with lively and effective face-to-face meetings.
November 13-16 in Tokio was the Hokuo Music Fest, where Nordic delegates brought Finnish and Estonian Music for Japanese music business to find Japanese audiences.

Text & photos by Sohvi Sirkesalo 2018
Photo & text edits by Carita Forsgren


Following Mindtrek 2018, the International Technology Conference (10-11th October) at Tampere Hall, the first 360 Friday event was held at the University of Tampere. Those who registered for the free side event were able to explore a number of VR, AR and 360 productions presented by representatives from the University of Tampere, Tampere University of Technology and TAMK.


Attendees were welcome to enjoy some beers and snacks as the host, Juhani Linna from the University of Tampere introduced and interviewed some of the creators. Markku Turunen, professor of Interactive Technology at the university also shortly introduced TAUCHI (Tampere Unit for Computer-Human Interaction), a ‘research center focusing on human-technology interaction’ at the Faculty of Communication Sciences. After a few talks and presentations about work processes, the guests scattered to delve into the various demos.


The following productions from staff and students at Media and Arts were displayed at the event:

Virtual Art Gallery - Liya Pirkuliyeva, Ignasi Granell Vendrell and Tatu Heinämäki
Attendants were able to view the VR art gallery presenting works from the degree show ‘HOT FUTURES’ held this spring exhibiting the works of the graduating class of 2014. The viewer was able to pick the artist whose works they wanted to see by picking up a tape with their name and inserting it into a player. They could also throw black paint onto the paintings and watch video works.

Virtual Art Gallery

Locked Up - Carita Forsgren
Those who dared got to watch the 4-minute 360 thriller, co-produced by TAMK and YLE, at the first public viewing of the short film.

First public viewing of 'Locked Up'

Fintan Sauna Experience - Antti Perälä
A VR collaboration between TAMK and the Finnish Embassy in Tokyo aiming to bring Japan an authentic sauna experience, incorporating Fintan, the embassy’s mascot. Guests were able to shower and enjoy the virtual sauna by putting on the VR gear.

Fintan Sauna Experience

The event also featured projects from other associations such as the premiere of ‘Eternal Youth’, a 360 experience with a peaceful finnish winter environment, created by the University of Tampere and Helsingin Sanomat. The purpose of the collaboration was to explore the concept of meditation in a VR environment. ‘Captain Karl’, a short VR documentary by Rakka Creative and an  interactive omni-directional video (iODV/360) editor presented by Kimmo Ronkainen from the university were also featured.

'Eternal Youth' meditation experience

All in all the small event succeeded in displaying a compelling range of examples of how 360 technology can be put to use for different creative purposes, giving an insight to the future of more interactive and immersive media.


Text and photos: Hilma Nurmi 2018

The festival venue
From 9.9.2018 until 14.9.2018 I participated in Cartoon Forum in Toulouse, France. It was a really big animation event that gathered investors, other business people, producers, animators and students together. In this forum, a lot of companies pitched their projects that were in different phases, some more finalised than others. This year Finland was the spotlight country and it was funny to see clips from Finland by e.g. Finnanimation that were shown during breakfast and lunch, on all the forum days.


On Sunday, I arrived together with a few classmates in Toulouse, and rested and explored the city before the forum that started the next day.

The first day of the forum, Monday, was a kind of “Welcome day”. We got welcome bags with Cartoon Forum things and had a few lectures about how to make a good pitch. The first pitch was held by Anttu Harlin, CEO/producer at Gigglebug Entertainment. The second lecture was held by Petteri Pasanen from the animation company Anima. Both lecturers gave insight in their own company, which was really interesting. After the day, there was a big welcome dinner at Les Abbattoirs, which was really fancy, and we got to practice our networking skills.


On Tuesday all the pitches started. During the breakfast Croissant Show, the trailers for the pitches before lunch were shown, and during lunch the pitches that were in the afternoon were shown. This is how the next two days also worked. It really helped me choose which pitches I wanted to see. I started to write down notes during each pitch, so I would remember as much as possible. I paid a lot of attention on how people gave their pitches, and what separated the good pitches from the bad pitches.

On Wednesday after all the pitches there was again a nice dinner, and the possibility to dance if you wanted to. I got to know some French students, which was fun. It was a good way to practice my networking. Thursday was the last day of the pitches, and the day ended a bit earlier than the previous days. In the evening there was a great Finnish themed farewell dinner with some karaoke, which was really fun! On Friday we travelled back to Finland, after a very nice trip! We were many experiences richer than before.

Farewell dinner

Overall, what I learned and gained from this trip, was how important it is to have a good pitch when you get so far as Cartoon Forum or some other big event like it. It’s so frustrating to see talented people throwing away their chance of getting investors, distributors or coproducers, just because they haven’t prepared their pitch at all. You can have a lot of talent and great material, but if you can’t show in a convincing way the reason why somebody should invest in or work for your project, you are walking on thin ice. 

The most common mistake I felt in a pitch was that people talked about irrelevant things that didn’t have anything to do with the project itself. For example, a presenter for the animation project “The Snores”, bragged for many minutes about all the awards her animation company had gotten. Not a good start for the pitch. The best pitch I remember from the event was for an animation series called “In your Face”. The pitch started with a woman telling a story that sparked her idea for the animation. She made the audience laugh, and had very clever remarks. The pitch was engaging from the start until the end.


I learned a lot from this trip, and it was really a once in a lifetime experience.

Text & images by Annika Andersson 2018
Text edits: CF

Anttu Harlin's farewell speech





The first XR Challenge event was held at Mediapolis on Tuesday 18th and Wednesday 19th September. It was organized by Business Tampere and Virtual Reality Finland in collaboration with TAMK, Business Finland and Leonidas, a local company specializing in web and mobile solutions as well as VR and AR implementation. At TAMK the people in charge of production were Jukka Holm and Timo Kivikangas.


The application period for the challenge and the organization itself for the event was earlier this year in spring. Eight finalist teams were chosen from roughly 40 applicants from numerous countries who submitted their initial concepts and ideas, to present their full demos at the event.


With the challenge portion itself being held on Tuesday, six teams that made it to the finals presented 10-minute pitches about their solutions to the range of judges. The jury included representatives from the three participating finnish industrial companies: Valmet, Fastems and Glaston, as well as Leonidas.


The six finalists in order of their pitches were CAM (Eligio.studio), Voconaut, Cybercom, Softability, Intopalo and SimLab IT.


The teams presented a variety of carefully planned and developed solutions to the issues presented by the three companies. After the pitches, the finalists presented their demos at their stands in the exhibition area, and the judges met up to discuss and decide on the winners of the challenge.




Day 2, Wednesday, consisted of the open XR seminar, hosted and moderated by writer, actor, improviser and producer Trent Pancy, and an exhibition with 30 different stands showcasing a variety of virtual, augmented and mixed reality demos, gear and solutions. TAMK also had a presence at the exhibition: guests were able to explore a VR art exhibition and a 360º-music video by students from Media and Arts, and a ‘virtual forest’ created by main campus students.

The associations that were showcasing their work were Rakka Creative Oy, TouchDown Creations, Oplatek Group Oy, Tridify Oy, Delta Cygni Labs, VirtualTraveller, Softability Group Oy, Fuusio Labs, Rejlers, VimAI, SMACC, AR Video Booth, Exove Oy, Teatime Research Ltd, Stereoscape Oy, Visuon (Visumo Oy), Realmax Oy, Leonidas Oy, Cybercom, Eligo.Studio Oy, Intopalo Oy, Voconaut and Simlab IT Oy.





In the afternoon, the winners of the challenge were announced on stage at the United Studio. The finalists competed for a total prize sum of 40,000€, with second and third place each receiving 5,000€, and the first place winner getting 30,000€.


3rd place: SimLab IT
2nd place: Manu AR, Teemu Tiainen, Karelia University of Applied Sciences
1st place: Voconaut


Voconaut, a team consisting of sound designers and web developers, claimed the first place prize with their augmented audio technology. It is designed to be utilized in factory environment, allowing for a number of improvements and advantages in different areas of production. The aim is to create a ‘full sonic layer for the client’s environment’ to solve and minimize issues like growing work spaces and visual technology distracting and requiring employees to attend to screens for information. The vision is for ‘ears to become the new screen’, which lets workers receive information tailored to specifically to them on-the-go, resulting in better focus on the task at hand.


Following the announcement of the winners, the seminar continued with lectures from multiple speakers with expertise in the field of VR/AR/XR. The first to speak was Steven M. Lavalle, who is currently a professor at the University of Oulu. He was an early founder american technology company Oculus VR and is the Chief Scientist of VR/AR/MR at Huawei Technologies. His lecture, titled ‘The Harsh Realities of Making XR’ explored the numerous limitations in the field, such as issues with perception, comfort and wirelessness.

Steven LaValle
The second speaker was Antti Kuosmanen, Surface Business Group Lead at Microsoft, with a presentation titled ‘Digital transformations and Mixed reality’, who gave an insightful introduction to the context of digitalization and the steps that are required for developement.


The final presentation was by Markus Heinonen from Varjo Technologies, regarding their solution to the certain issues when it comes to VR such as the narrow field-of-vision which was mentioned by Lavalle earlier in the seminar. Their solution was inspired by the ability of human vision to show clearly and in detail the area which is being focused on, while everything on the periphery is much less detailed. ‘Bionic display’ is the technical implementation of this function, allowing for clearer visuals.


The seminar was livestreamed on Youtube and can still be watched at: https://www.youtube.com/channel/UCYe-eWx16FHemRgvWblJPyA


The seminar day concluded with two workshops, one held by XR developers Kari-Pekka Lammi and Jari Nevala from Leonidas, and another by Mika Isomaa, Developer Relations Engineer at Unity Technologies.


All in all, the event had a great turnout with a full house during the seminars, and a range of interesting displays and presentations about virtual, augmented and mixed reality technologies, and will hopefully be organized again next year to give more opportunities for those who are interested in the field, as well as the experts who can apply their knowledge and companies that employ these technologies to better their business.

Article in Finnish on the event by Business Tampere Magazine: https://businesstamperemagazine.fi/artikkelit/xr-challenge-toi-ihmiset-ja-ideat-yhteen

Post by Business Tampere in Finnish: https://www.sttinfo.fi/tiedote/nyt-on-aika-hyodyntaa-xr-teknologiaa?publisherId=54555086&releaseId=69843068

Text and photos: Hilma Nurmi 2018
Edits of photos: CF













The last day of the workshops came to an end. It was exciting to see what people created during these three days. Some workshops lasted only for one or two days so some participants had the chance to take part in multiple workshops.


The International Coordinator Sohvi Sirkesalo with some of the guests at iWeek.

This year they really put effort into the creating this event. You might wonder how long it takes to organize an event like the International Week and the answer is that no one really knows. It’s an ever-changing situation where problems will always arise but fortunately the team this year has been incredible and has managed to overcome everything they’ve encountered.

Especially the performances and installations/exhibitions in the United Studios have been well thought and organized. So much to see and experience and luckily you had the whole week to go around. The variety of the acts was also a good thing, a little bit of something for everyone.

Live streaming at the iWeek. (Picture taken from the International Week's Facebook page.)

The "Citizen journalism in the age of live streaming" - by Yuwei Lin workshop had its participants live stream their day. On the video, you can see a part of the Musical: No one’s rib that took part in the United Studios in the morning. The participants went around the Mediapolis campus visiting other workshops and reporting live on what was going on. They talked to other people and asked what they had been doing and what they thought about the workshops. The general atmosphere is overwhelming while people are working on their projects and assignments for the workshops.

And here are the last of the summaries of the workshops, do enjoy!


"Sound, Emotion, and User Experience" - by Antti Jylhä (The Hague UAS, NL), only on Thursday from 9 am till 1 pm.

This workshop deals with the relationship between sound and emotion in regards to user experiences. In the workshop, the participants will practice the art of sketching emotional sounds with their voices and by listening understand the emotions behind different sounds. With engaging exercises, they will uncover a massively disregarded potential of sound in user experience design.

"Environment Art" - By Jakub Malinovski (University of Arts in Poznan), Tuesday to Thursday from 9 am till 4 pm.

This workshop aims to use the creative strength and the ideas of students to go through the existing ideas and thoughts around everyday environment of the city and surrounding nature. There are many visual, social and urban phenomenon hidden around us. The idea is to form groups and process ideas and thoughts together. The goal of the workshop is to come up with propositions of artworks locate in real space using imaging tools such as AR visualization.

"The Entheogenic Machine" - By Fabián Barros (ORT University, Uruguay), only on Wednesday from 9 am till 3 pm.

The entheogenic machine workshop explores the popular religious art on the Internet in its most basic visual expression: animated gif and jpg. These images are interpreted and contextualized to facilitate contact with one's inner divinity by using digital technology. It is not very complex and uses mostly obsolete and low-cost technology. The result of the workshop could, for example, be a multimedia installation that will be shown during the International Week.

Songwriting Pitching ( a co-write music collaboration between students from TAMK and Academy of Pop Culture in Netherlands) feedback session in the United Studios.

The presentations are over for the day and thing are being wrapped up in the United Studios as well. Tomorrow there will be the Friday Seminar which will be answering to the question “Who do we think we are? IDENTITY, DIVERSITY, EQUALITY –co-creation, smart cities with human beings” hosted by Albert van der Kooij. There will be several speakers sharing their experience, so do come and listen.

Thank you for being a part of this and see you again next year!

People trying the games made by the Game Academy students, what a turnout!


The second day of the iWeek started with the continuation of the workshops from the previous day. In the United Studios the students from the Game Academy showcased the games they have been working on. Later you could try the games in the orange lobby where also the Virtual Gallery could be experienced. Some of the games shown were about jousting, breaking stuff as a cat, a multiplayer FPS with water guns and being a thief.

During the day in the United Studios there has been quite many musical performances by a variety of artists and bands from different countries as well as poem reciting. There has also been some lectures about music related topics such as karaoke diplomacy. Today is definitely full of music and chilling to the tunes.

Catalan musician Xavi presenting his first EP "Full Honesty".


You can find amazing exhibitions and installations all over the school. The second floor showcases most of the exhibitions. The installations of the advanced sound design workshop 2018 can be found in both the first and the second floor. 

The installation by Aaro Arvola named Rough mixdown can be found on the first floor in the orange lobby. On the second floor there are the Disco box done by Eetu Tähtinen in the rooms 20019 and 20018 and the Disorder simulations by Polina Hameltoja and Pauli Ondruska in the room 20011. 

Liya Pirkuliyeva experiencing the Advanced Sound Design workshop piece "In heaven, all they talk about is the ocean" done by Kate Vasileva.

There’s the UNPOLISHED exhibition which features photo art from the photography minor and takes place in the 2nd floor corridor during the iWeek. In the photography study module students created a photo art book on a topics chosen by them. Themes of projects vary from a haptic taste of chocolate to the existence of human in the universe. 

The other exhibition WET PAINT showcases drawings and paitings in Mediapolis 2nd Floor, rooms 20012, 20034, 20063 and 20064. The pieces of works are done by the students in the Drawing and Painting minor.

“Like wet paint, we are fluid and unfixed. Fresh and new, anything is possible.”
A quote from the students.

The last performance of the day is by none other than our very own Eeverest, Niko Mansikka-aho. He’s a Finnish student at TAMK Music Production study path who has been working as a DJ and a producer and is based in Tampere. So hope everyone is ready to dance to his music!

And as in the last post, here are some summaries about the ongoing workshops. Hope everyone is enjoying and gaining information and skills from the ones they are participating in!

"Connected Neighborhoods: diverse_CITY" - by Graham Cooper, Martyn Thayne (University of Lincoln, UK) and Anne Karen (Academy of Pop Culture, Hanze University, NL), from Wednesday to Thursday between 9 am and 4 pm.

This workshop is about exploring the global / local landscape and look at the key players / participants / neighbours in a collaborative manner. The landscape is ever expanding and increasingly diverse. The participants of the workshop will use design and discussion to explore and celebrate the different aspects of the cities. The task is to use playful and creative means to showcase the diversity within our surroundings.

“Jugaad: create or transform basic objects using trash materials!” - By Tibor Kecskes (TK Studio), from Tuesday to Thursday between 10 am and 4 pm.

Jugaad is a wide spread activity especially in the developing countries for upcycling broken constructions or creating basic objects using trash / simple materials. The idea is to support upcycling / repairing items instead of throwing them away. The results of the creative minds and able hands of the participants will be shown in the form of an exhibition and / or presented. It’s interesting to see if they can see the hidden potential in so called trash objects and materials!

"Citizen journalism in the age of live streaming" - by Yuwei Lin (University of Stirling, UK), Tuesday to Thursday from 9 am to 12 pm.

If you have ever wanted to learn how to report an event live this workshop is for you. The event can be anything and in the workshop there will be used a variety of social media tools to explore the possibilities. The participants will go through how to prepare, what to cover, how to source the content, maintain audience interests and ethics around live reporting.

Be sure to follow the Facebook page of the TAMK 11th International Week for more live updates during the week. Also, there will be a summary posted about the daily activities every evening in the TAMK Arts and Media blog.