The 29th Music and Media in Tampere in October, from Thursday 4th to Friday 5th, was a huge international event with more than 650 participants from Finland and abroad. Finest Sounds was an essential partner in the event, inviting Japanese delegation of music professionals and festival organizors and organizing three panel discussions with themes like Japan listens!, Sub-Publishing in Japan and Branded Japan. 

Finest Sounds University partners get together for a kick-off meeting on Wednesday evening before the event. From Tallinn University / Baltic Film, Media, Arts and Communication School arrived a group of 15 students with professor Andres Jõesaar and project manager Ele Arder. From TAMK attended six students with lecturers Harri Karvinen and Sohvi Sirkesalo. Katja Pyykkö, student from HUMAK, took the role of coordinating all groups working with Estonian and Finnish artists. Three teams were formed: Team Tampere, Team Tokio and Team Tallinn.

During Music & Media days all teams had the opportunity to meet managers or people from music companies of the musicians or bands. Team Tallinn even enjoyed the concert of PK Keränen & Valtteri Pöyhönen.


The teams and artists
Finest Sounds Students’ teams planning the programme and tasks for Music & Media.
Japan listens!
And students listen...
The Networking Session was a real success! The students met Japanese music professionals and they got to know each other. The seminar room was full with lively and effective face-to-face meetings.
November 13-16 in Tokio was the Hokuo Music Fest, where Nordic delegates brought Finnish and Estonian Music for Japanese music business to find Japanese audiences.

Text & photos by Sohvi Sirkesalo 2018
Photo & text edits by Carita Forsgren

The first XR Challenge event was held at Mediapolis on Tuesday 18th and Wednesday 19th September. It was organized by Business Tampere and Virtual Reality Finland in collaboration with TAMK, Business Finland and Leonidas, a local company specializing in web and mobile solutions as well as VR and AR implementation. At TAMK the people in charge of production were Jukka Holm and Timo Kivikangas.


The application period for the challenge and the organization itself for the event was earlier this year in spring. Eight finalist teams were chosen from roughly 40 applicants from numerous countries who submitted their initial concepts and ideas, to present their full demos at the event.


With the challenge portion itself being held on Tuesday, six teams that made it to the finals presented 10-minute pitches about their solutions to the range of judges. The jury included representatives from the three participating finnish industrial companies: Valmet, Fastems and Glaston, as well as Leonidas.


The six finalists in order of their pitches were CAM (Eligio.studio), Voconaut, Cybercom, Softability, Intopalo and SimLab IT.


The teams presented a variety of carefully planned and developed solutions to the issues presented by the three companies. After the pitches, the finalists presented their demos at their stands in the exhibition area, and the judges met up to discuss and decide on the winners of the challenge.




Day 2, Wednesday, consisted of the open XR seminar, hosted and moderated by writer, actor, improviser and producer Trent Pancy, and an exhibition with 30 different stands showcasing a variety of virtual, augmented and mixed reality demos, gear and solutions. TAMK also had a presence at the exhibition: guests were able to explore a VR art exhibition and a 360º-music video by students from Media and Arts, and a ‘virtual forest’ created by main campus students.

The associations that were showcasing their work were Rakka Creative Oy, TouchDown Creations, Oplatek Group Oy, Tridify Oy, Delta Cygni Labs, VirtualTraveller, Softability Group Oy, Fuusio Labs, Rejlers, VimAI, SMACC, AR Video Booth, Exove Oy, Teatime Research Ltd, Stereoscape Oy, Visuon (Visumo Oy), Realmax Oy, Leonidas Oy, Cybercom, Eligo.Studio Oy, Intopalo Oy, Voconaut and Simlab IT Oy.





In the afternoon, the winners of the challenge were announced on stage at the United Studio. The finalists competed for a total prize sum of 40,000€, with second and third place each receiving 5,000€, and the first place winner getting 30,000€.


3rd place: SimLab IT
2nd place: Manu AR, Teemu Tiainen, Karelia University of Applied Sciences
1st place: Voconaut


Voconaut, a team consisting of sound designers and web developers, claimed the first place prize with their augmented audio technology. It is designed to be utilized in factory environment, allowing for a number of improvements and advantages in different areas of production. The aim is to create a ‘full sonic layer for the client’s environment’ to solve and minimize issues like growing work spaces and visual technology distracting and requiring employees to attend to screens for information. The vision is for ‘ears to become the new screen’, which lets workers receive information tailored to specifically to them on-the-go, resulting in better focus on the task at hand.


Following the announcement of the winners, the seminar continued with lectures from multiple speakers with expertise in the field of VR/AR/XR. The first to speak was Steven M. Lavalle, who is currently a professor at the University of Oulu. He was an early founder american technology company Oculus VR and is the Chief Scientist of VR/AR/MR at Huawei Technologies. His lecture, titled ‘The Harsh Realities of Making XR’ explored the numerous limitations in the field, such as issues with perception, comfort and wirelessness.

Steven LaValle
The second speaker was Antti Kuosmanen, Surface Business Group Lead at Microsoft, with a presentation titled ‘Digital transformations and Mixed reality’, who gave an insightful introduction to the context of digitalization and the steps that are required for developement.


The final presentation was by Markus Heinonen from Varjo Technologies, regarding their solution to the certain issues when it comes to VR such as the narrow field-of-vision which was mentioned by Lavalle earlier in the seminar. Their solution was inspired by the ability of human vision to show clearly and in detail the area which is being focused on, while everything on the periphery is much less detailed. ‘Bionic display’ is the technical implementation of this function, allowing for clearer visuals.


The seminar was livestreamed on Youtube and can still be watched at: https://www.youtube.com/channel/UCYe-eWx16FHemRgvWblJPyA


The seminar day concluded with two workshops, one held by XR developers Kari-Pekka Lammi and Jari Nevala from Leonidas, and another by Mika Isomaa, Developer Relations Engineer at Unity Technologies.


All in all, the event had a great turnout with a full house during the seminars, and a range of interesting displays and presentations about virtual, augmented and mixed reality technologies, and will hopefully be organized again next year to give more opportunities for those who are interested in the field, as well as the experts who can apply their knowledge and companies that employ these technologies to better their business.

Article in Finnish on the event by Business Tampere Magazine: https://businesstamperemagazine.fi/artikkelit/xr-challenge-toi-ihmiset-ja-ideat-yhteen

Post by Business Tampere in Finnish: https://www.sttinfo.fi/tiedote/nyt-on-aika-hyodyntaa-xr-teknologiaa?publisherId=54555086&releaseId=69843068

Text and photos: Hilma Nurmi 2018
Edits of photos: CF














Last week we finished with one of the workshops of the Platinum Project! We had supervising teachers and project team members visiting us from Beijing and Hong Kong. Last time in Hong Kong we had formed four groups, and recently we had also received new team members from an university in Beijing and the university of Tampere. All in all the teams were formed from at least four different study paths! Within the teams we had many roles, and managed to split the work for everyone. The different team roles included programmers, UI designers, web designers, project coordinators, sound designers and of course, 3D artists. 




In all the teams we had made our own plans on how to merge virtual reality and nature elements together in a way that we could improve the player's well being. In total we have now had three different Platinum workshops. Last time in October we focused on designing the game concept while visiting Hong Kong, and this time we had an intense developing workshop here in Tampere, where the aim was to create working demos of our concepts. We can proudly say that all the teams succeeded in this challenge!

Screenshot of VR game project Magic Garden.


During the week, we had a chance to spend a lot of time with the students from Hong Kong and Beijing, and get to know them. The schedule was tight and most of the time was spent on building our game demos at Mediapolis, but the first day was a little bit different… We went to Flowpark! It was a fun challenge and a great way to bond with our new team mates. After the Flowpark adventure, we spent the evening in Varala, where we had sauna reserved. All of our visitors were very brave, and most of them took a swim in the still freezing lake in between sauna rounds. We feel that the workshop was a great success, and hope that our visitors had fun during the workshop and afterwards on their few days off exploring Finland. Our next stop will be Beijing, where we will have our fourth, and final workshop in August.




Text & screenshots: Eve Kyllönen and Tiia Viitanen 2017
Photos: Carita Forsgren 2017