There is a large and well established technology industry in Finland and they are all at each other’s throats to hire the brightest people. They offer competitive salaries, great working spaces and offices with stocked pantries, free breakfast and coffee. Not to mention all the passive perks that come with the job -- meet great people, learn and share your own experience. The best of all is that you get a kick out of putting a value to your own knowledge. Also, it helps with staving off any kind of self-doubt and depression.

Tamás Kertész is now a third year Interactive Media student at TAMK originally from Romania. He has previous experience with web and web development from before being accepted to TAMK. According to Kertész he had never considered it as a legitimate career opportunity until he applied for TAMK and got accepted. That motivated him to work harder and keep at it with a “can do” - attitude and lots of coffee. As the competition for these positions is also brutal Kertész was, according to himself, fortunate enough to grasp the bare minimal skills in order to land an entry level sub-junior role at such a place. He’s been employed since March on a freelance salary in a company called Anders Innovations and have been working his way up since while continuing with his studies.

What allowed me to be employed in the first place is my long time interest in web and web development which I started working on 10 years ago.

However, not everything happened instantly. Before Kertész even dreamed of applying to TAMK, he needed to have a portfolio and work experience under his belt. After completing a handful of projects he could have something to show, to point to and say that yes he can do that. He’s also been fortunate enough to be picked no less than three times for Demola projects of varying scope after being accepted as a student in TAMK.

I had to reach small milestones; I had to have the cake before I could eat it.

Demola is an open innovation platform that works in collaboration with universities and companies in order to offer especially to university students a unique opportunity to add some real-life twist into their studies as professionals. At Demola, you will work in a project with a multidisciplinary team solving real-life cases together with partner companies. It’s part of your degree program and you can gain credits towards your studies by being a part of a team. The application periods are held four times a year with a large variation of different projects and collaborations that students can apply for based on their talent and interests.

Demola offered Kertész the chance to gain rough real world application and put him in situations where he had to rely on his skills to sell ideas and products. His Demola projects were always done in sync with his studies at TAMK. Kertész applied the theory taught at TAMK and came out at the end of the Demola cycles with more working knowledge than he could hope for if he had to rely on self-discipline alone.

That last thought lends to the reason why he studies at TAMK. Real experience is worth more in the real world than theoretical knowledge in his opinion. Kertész has done enough theory based studies to know that for him it is not engaging, not directly applicable in professional life, and most of all not creatively satisfying. In his opinion the best part of TAMK is that you have access to a lot of useful equipment, information and opportunities that you would probably normally have a hard time finding.

It would be a waste of time not to make use of the equipment and it goes the same for ignoring the many talented instructors available at an email’s distance ready to help you with any creative endeavour that you might have.

“ It was a true discovery of a creatively delicious jam, made of happiness, hard work and bunch of amazing people!”

Global Service Jam Tampere is organized by ‘Jam maestro’ Mikko Väätäinen together with Kolmas Persoona, and I got to hear about it through casual invitation. Without knowing much about it, I decided to join the event as the concept of ‘jam’ has always been fun. A ‘Jam’ session invites anyone to explore the sparks of creativity together (usually in a small team). Everyone starts from a different place, everyone learns at a different pace. It is much like what musicians do: get together and explore music without knowing exactly where they will end up.  

I love jamming because it is not about how far or fast you go, it's just about progress and exploration. And a great way to learn about working with strangers and making new friends! This jam event is focusing on Service Design, an emerging user-centered discipline in the design world which I have keen interest in.


Apparently we have 48 hours to change the world, so on a Friday evening, I showed up at Demola New Factory for the event and started with making 'I am' poster. The wonderful hosts made excellent efforts in breaking the ice, and we the jammers not only got to know each others' names and mental age, we also did hand shakes with our elbows, ankles, knees and shaky bon bon. We learnt how to use a rubber chicken for an emergency, followed by the revealing of the jam's theme, watching a video posted by the founder of GSJ (Global Service Jam). There were more than 100 locations with over 2000 Jammers on 6 continents doing the jam in the same weekend in their own time zone. 


Hand shake game / Emergency Chicken (photo taken by GSJTampere)

Within minutes, jammers were already churning out initial ideas and concepts. And within hours, three teams were formed and each team presented their own amazingly designed poster. I absolutely loved our team, the Coconut Apache! The team's overall idea was to connect people socially and bringing them out of their comfort zone. My team mate Tommi had a refined idea of Startup shuffle, which allows people working in startups to connect with each other for networking and working together. We left the idea stay brewing in our brain and decided to start working on it the next day.

Saturday morning started with couple of keynotes: "Dramatic Storytelling as a tool in Service Design" by Anne Kalliomäki, story designer from Tarinakone and "Dethnography" by Anna Kulonen, who are co-hosting the jam. A brainstorming session came in next, and with the Coconut Apache team, we managed to 'fire' before we were 'getting ready' and 'aim'. While still ideating, we started to create a prototype of an app with cardboard. We called it the 'Do You Dare' app. It is a service which challenges people to come out of their comfort zone to do something meaningful and socializing with other people. We adopted the 'shuffle' mechanism from Tommi's previous startup idea and then sketched out the persona of our targeted users. While figuring out the app features, our team also struggled with coming to mutual execution, whether to app or not to app.

Prototyping "Do You Dare" / Omar making good use of cardboard

After a nice lunch at the Tampere Kauppahalli (the market hall), the jam session continued with jam mentor, Juha Kronqvist from Diagonal Helsinki sharing the idea of Service Design. I learnt about customer journey from Juha. And later on with 'get-out-of-building' validation and facilitation, our team's idea direction was set and ready for presentation at 18:00. Each team presented their own idea, concept and prototype, with fun sketches and entertaining scenarios. Constructive feedbacks were gathered, and I am impressed by the dedication of jammers working wholeheartedly to the ideas. The evening was then filled by surprise-3-course dinner with the working space transformed into gorgeous 5-star restaurant accompanied by good food and live music. I had a good time catching up with people from the other teams and enjoyed the relaxing atmosphere after a day's work.

Live music performed by Sumupuu / Dinner served by 4 Vuodenaika, sponsored by Solita

With literally a zero budget, the organizer were able to pull off an amazing evening, thanks to the interior designers from KAIKAI. Most of us were blown away by the good quality evening and with good rest, the next day got even better: we were challenged by New York Jammers to make our own version of 'Happy' music video. What a Sunday morning happily dancing with all jammers!





The final presentation at 14:00 got everyone rushed to make sure each team present the final outcome of the jam. Our team was busy uploading files to the web platform of the Jam, and we managed to produce a video pitch presentation in two hours. A challenge to my storyboarding skills, acting skills and video editing skills! Other ideas include Creativity Jam for Kids and Spacial home decor with exclusive miniature model services.

The jam wrapped up with awarding each team with encouragement such as having the 'True Apache spirit' award. Our team gained the 'Rubber Chicken will like it' award and I am very delighted with our prototype and the jamming session. It really did let me explore further with rapid prototyping and creating user personas. Working in a small team surely deployed great communication skills and jamming definitely is great training to my brain work-out in such limited time frame. I sincerely thank the organizers for making such an amazing weekend, and it was great working in a team with Inka, Tommi and Omar. It was a great meeting all jammers!
Follow the tweets with #GSJam and #GSJTampere (photo taken by Tommi Tapio)


Global Service Jam is a non-profit volunteer activity organized by an informal network of service design aficionados, who all share a common passion for growing the field of service design and customer experience. The Jam has a staff of none and a budget of nearly nothing. 


Stories by Joanne nh Wong
student of TAMK Media


The annual New Factory open event is 500+ participants, state of the art keynotes, exhibitions, pitches, competitions, a party. From our point of view New Factory Open is above all a show of the Demola projects IMPs (Art&Media International Media Programme students) have been working in this spring.

The exhibition and the pitches are among the most rewarding moments in a lecturers life: you can see that the students have been busy working and learning, created and delivered excellent results and are able to present the awesome projects brilliantly. It's a wow wow wow day!

All nine projects involving our regular and/or exchange students were shown at the exhibition, three were among the three selected to competed for the best Demola project award and one represented Demola in Demola international competition. The number of Demola projects this spring is 28.

Bernard Garvey and Ville Kairamo from Demola, jury representative
Kim Dotto, Dean from British Columbia Institute of Technology)
and Trent Pancy on behalf of Demola International winners

"The Best Mobile Game Ever" (Client Tampere University of technology) featuring Trent Pancy won the competition between the Demolas. New Demolas following the Tampere model are up and running in Oulu, Skåne (Sweden), Vilnius (Lithuania) and Budapest Hungary.

The Avatars team, Rosanna Salminen speaking and Erika Kim managing
the slide show

The Adaptive Avatar Music Experience (Client Nokia) project with Rosanna Salminen and Erika Kim from IMP won the best project award.

Laura Räsänen speaking

"Digital Picture Book For Learning Foreign Languages" (Client Tampere University) with Laura Räsänen was one of the top three Demola projects

Visualize it team with Martin Kleinberns presenting, Joanne Wong and Lubos
Rezler behind the desk.

VISUALIZE IT! create new ways of bringing YLE’s strategy to life (Client YLE) is the third projects chosen to pitch at the event to compete for the title. Joanne Wong represented IMPs, Martin Kleinberns and Lubos Rezler our brilliant exchange students.
Lukas Kallenbach lures people to play his game

Tampere Machines game (Clients Cargotec, Sandvik and John Deere)  is a Demola project with Lukas Kallenbach. I never have time or patience to try games when running trough an exhibition, but Lukas got me hooked. (But never made it to next level.)
Yonatan Wolowelsky shows how it works

iSee! - New ways to visualize information (Client Metso) project team includes Yonatan Wolowelsky and Tuomas Lecklin from the IMP


Two projects I didn't manage to catch with my camera:
Future of eCars (Client ABB) with Mikko Haverila
and
GOLFi - a state-of-the-art golf service (Client Talentworks) featuring our exchange student Justyna Gogolin

Last but not least a project with our Jungsoo Moon with the demo below on YouTube,
Gesture-Based Kinect Game For Museum Exhibition (Client Guidesi)



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New Factory Open
Demola
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By Cai Melakoski
The author is principal lecturer of TAMK Degree Programme in Media
Read more stories by and about IMPs, the international media programme students
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